PR Agency

We deliver holistic PR, marketing and social media strategies for hospitality and lifestyle brands including hotels, restaurants, spas and more. We’re a boutique team with roots in journalism, meaning we can share our insider knowledge with your company about what the press are looking for, and infuse all of our strategies with this information.

We’re a small team, so our approach is much more personal (and cost-effective) than a huge agency. We’re proudly LGTBQ founded, and love working with inclusive and ethical brands doing good in the world.

We’re based down by the sea in Brighton, but call London home too.

work & Clients

Port Hotel & Restaurant

Projects Co-Working space

K West Hotel & Spa, London

Queen of Hoxton Rooftop Bar & Events Space

The Breakfast Club Restaurants

Sexual Wellness & Toys Store Kandid

Nike Running Coach Cory Wharton-Malcolm

Third Avenue Restaurant, Brighton

Jenna Al-Ansari

Client Testimonial

I’d always experienced PR in the form of a press release sent out, a few follow up calls. I’d never experienced the tour de force that is Lucy; and honestly now I have a totally different concept of what PR can do for an event or business. She worked as a creative partner with me in developing event concepts to fuel PR strategies, and delivered outstanding results of national and international press coverage for our company. I hope to work with her again!

Jenna Al-Ansari, Events Producer for Mothership Group

How We Can Help

Building a mutually beneficial relationship with your customers is essential to having a successful and long-lasting brand. We help you engage with, influence and build meaningful relationships with the press and your customers so that they remember you and build an emotional connection with your brand. We do this through storytelling, network building, thought leadership collaborations, creative PR activations and consistently reaching out to the right people to share your messages.

Client Testimonial

PR For The People delivered fantastic results for Port Hotel, securing press coverage in countless top tier magazines and newspapers. Their contact book is full of trusted relationships with travel and lifestyle editors. Fresh-thinkers and proactive in delivering both ideas and results, the PR For The People team is an absolute pleasure to work with. Would work with them again in a heartbeat.

Susie Young, Marketing Manager, Port Hotel

Susie Young

Services We Specialise In:



Social Media

Press Launch & Events


Influencer Marketing

Press Pack Writing

Training & Consulting

Alex Young

Client Testimonial

Lucy and the PR for the People team have blown me away. I’ve worked with a huge number of agencies across the country and never before have I found one that is able to be as creative and as proactive. They are joyful to be around, passionate about making sure their clients are happy with what they’re doing, go above and beyond in every way and are so reliable, too. I’d say they nail the brief but they actually improve the brief.

Alex Young, Brand Director for Projects Co-Working Space, Brighton

You can have the best idea in the world, but unless it has the right PR and marketing, people will struggle to find it.

We know how to tell a good story, so let us help you share yours.


Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

Need help?


*Our team are here to help!

Submit a journalist request

Simply fill out this form to post your requests directly to our members.