PR stands for public relations. It’s the way in which you convey the personality of your brand to the public to build a reputation. This can be done through persuading journalists to write about you or your brand in magazines, newspapers, blogs and websites. You can also speak on podcasts, on panel talks, radio, TV or social media channels. It is always free, unlike advertising, which is usually expensive, paid-for media.
PR is evergreen promotion for your business, which means it lasts forever. Once you’ve been featured in Forbes or Marie Claire, that article will exist online forever. Building up a ‘trophy case’ of PR articles to display on your website will help build trust with your customers, and build your reputation as an expert in your field.
These articles will also organically boost your SEO (for free – no expensive pay per click needed – woop!) so you appear above your competition on the internet, which generates more sales
PR also spreads the word about you and your brand to a much wider audience than social media ever could. This opens the door to new collaborations and opportunities as people across the world read about your brand.
Yes! When you join you get access to our press database which contains over 1,000 press contacts, split into different sections such as newspapers, lifestyle magazines, health & wellbeing, fashion & beauty, sustainability, POC interest, entrepreneurship interest, LGBTQ journalists and more! We update this every three months for you which is a big job as journalists move around a LOT.
You’ll also get access to our podcast database with hundreds of contacts there too, so you can easily pitch to be a guest.
PR and marketing are two different things. Marketing is focused on promoting and selling a specific product, whereas PR is focused on growing or maintaining a positive reputation for a company or person with the general public.
PR and marketing go hand in hand, so expect workshops on public speaking, social media and other various topics to help you big up yourself. Expect expert talks on confident public speaking, how to show up on Instagram stories, and more to complement your PR journey.