PR stands for public relations. It’s the way in which you convey the personality of your brand to the public to build a reputation. This can be done through persuading journalists to write about you or your brand in magazines, newspapers, blogs and websites. You can also speak on podcasts, on panel talks, radio, TV or social media channels. It is always free, unlike advertising, which is usually expensive, paid-for media.

PR is evergreen promotion for your business, which means it lasts forever. Once you’ve been featured in Forbes or Marie Claire, that article will exist online forever. Building up a ‘trophy case’ of PR articles to display on your website will help build trust with your customers, and build your reputation as an expert in your field.

These articles will also organically boost your SEO (for free – no expensive pay per click needed – woop!) so you appear above your competition on the internet, which generates more sales

PR also spreads the word about you and your brand to a much wider audience than social media ever could. This opens the door to new collaborations and opportunities as people across the world read about your brand.

PR for the People is an inclusive platform for EVERYONE.

It doesn’t matter if your business is brand new or 100 years old.

Yes! When you join you get access to our press database which contains over 1,000 press contacts, split into different sections such as newspapers, lifestyle magazines, health & wellbeing,  fashion & beauty, sustainability, POC interest, entrepreneurship interest,  LGBTQ journalists and more! We update this every three months for you which is a big job as journalists move around a LOT.

You’ll also get access to our podcast database with hundreds of contacts there too, so you can easily pitch to be a guest.

As with most things in life, the more time you commit to something, the better results you will get. BUT, the PR for the People membership will make finding daily PR opportunities quick and easy – just keep an eye on the Facebook group where journalists will be posting daily #journorequests you can reply to. If you have more time, we recommend spending around an hour (or one morning per week if you can) pitching your story to journalists. You can also hire a Virtual Assistant to help you with this admin if you’re short on time (we can recommend a few). Journalists will also have access to our members’ directory to find experts and case studies for their articles, so you’ll be doing PR as you sleep 😉

PR and marketing are two different things. Marketing is focused on promoting and selling a specific product, whereas PR is focused on growing or maintaining a positive reputation for a company or person with the general public.

PR and marketing go hand in hand, so expect workshops on public speaking, social media and other various topics to help you big up yourself. Expect expert talks on confident public speaking, how to show up on Instagram stories, and more to complement your PR journey.

You pay £25 per month. The minimum sign-up is for three months. This is because PR is a long game with long lasting results, and we want you to get the best out of your membership.

Yes! We are international darling. You can sign up from anywhere in the world.


Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

Need help?


*Our team are here to help!

Submit a journalist request

Simply fill out this form to post your requests directly to our members.