The aim of consistent PR is to build a positive reputation and public image.
A positive public reputation invites sales and builds trust with your customers. Online press coverage is evergreen content, meaning it sticks around FOREVER
It is a FREE way to get featured in publications with HUGE audiences of thousands (unlike advertising, which is paid for media)
It organically boost your SEO driving traffic to your online platforms
Helps you build the essential ‘as seen on’ bar for your website and sparks more media opportunities and brand partnerships.