Christmas Gift Guide PR Kit 2022

Get your product featured in the 2022 Christmas gift guides and maximise your sales during the festive period with our easy to use Christmas PR kit! You’ll learn how to get your products in front of the right people at the right times to get included in the gift guides. You’ll also learn exactly what to put in your emails to the press.

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What You'll Learn

What’s Included: 

A carefully researched database of all the press contacts who will be compiling this year’s Xmas gift guides from The Sunday Times to Vogue to Cosmopolitan to GQ Magazine

These contacts will be split into three sections – long lead (print publications) medium lead (weekly magazines) and short lead (online publications) with explanations of the deadlines for each type of publication

New press contacts and Xmas press opportunities added monthly by our reactive team of researchers – including TV opportunities, from now until December

A handy PDF step-by-step guide to sending out your emails to the press

Email pitch examples and templates so you know exactly what to write

Expert support available during the five month period run up to Xmas via email with the PR for the People team for any questions and queries

Related Courses


Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

Need help?


*Our team are here to help!

Submit a journalist request

Simply fill out this form to post your requests directly to our members.