Start Learning Today
Special launch offer £170 (usually £199)
This 8 module course will take you through everything you need to know about doing your own PR, in bite-sized easy to digest chunks. Cutting through the b*llshit to demystify and simplify the PR process, we share with you our tried and tested methods for gaining press coverage. Videos are between 10-30 minutes long, and provide you with the best modern PR techniques for busy business owners, to help you get results quickly and hit the ground running with your PR. This course has been designed to be universal, so covers techniques for both product and service based biz owners. These are skills you will be able to keep for life, and apply to any future project you embark on.
The basics of how PR works, and how it is different to marketing practises
How to find press opportunities and reply to them (including email template examples)
How to network and build real connections with journalists
What makes a great PR story, and how to spot your own
PR planning and systems – how to plan your PR activity so you don’t feel overwhelmed
How to craft the perfect email pitch, with checklist and email template examples
Extra ways to make your brand or launch stand out to journalists, and celebrating your PR wins!
Charged Quarterly: £150 per month
Charged annually: £1,620
Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya
*Our team are here to help!