DIY PR Course


Special launch offer £170 (usually £199)

This 8 module course will take you through everything you need to know about doing your own PR, in bite-sized easy to digest chunks.  Cutting through the b*llshit to demystify and simplify the PR process, we share with you our tried and tested methods for gaining press coverage. Videos are between 10-30 minutes long, and provide you with the best modern PR techniques for busy business owners, to help you get results quickly and hit the ground running with your PR. This course has been designed to be universal, so covers techniques for both product and service based biz owners.  These are skills you will be able to keep for life, and apply to any future project you embark on.

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What You'll Learn

The basics of how PR works, and how it is different to marketing practises
How to find press opportunities and reply to them (including email template examples)
How to network and build real connections with journalists
What makes a great PR story, and how to spot your own
PR planning and systems – how to plan your PR activity so you don’t feel overwhelmed
How to craft the perfect email pitch, with checklist and email template examples
Extra ways to make your brand or launch stand out to journalists, and celebrating your PR wins!

Related Courses


Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

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*Our team are here to help!

Submit a journalist request

Simply fill out this form to post your requests directly to our members.