Highlighting a trend in your industry

Email subject line: Fitness trend: The Rise of Virtual Running Coaches

Hi (name)

Gyms may be about to re-open, but in their absence during lockdown virtual running coaches have taken the lead and exploded in popularity, with people spending around 70% more time with an in-app coach in their ear. 

South London based coach Cory aka@BitBeefy has gained a cult fanclub of runners who connected with his dulcet tones through the app – please let me know if you’d be interested in an interview or some running tips? 

– Cory is a Head Running Coach for Nike Run Club App
– Founder of cult running community Track Mafia
– Famous for viral insta workouts using accessible household items – spoons, baking trays, bowls, umbrellas
– Low intensity workouts for those observing Ramadan
– New Podcast Tub Club here https://shows.acast.com/the-tub-hub/episodes

Lost your lockdown workout mojo? Cory Wharton-Malcolm aka ‘@bitbeefy’’ founder of Track Mafia, brand consultant, Nike+ running coach and ‘Chief Vibes Man’ has plenty to spare. He is Nike’s go-to advisor for tips on keeping your workouts fresh.  Cory is on a mission to make working out and running fun and accessible to all. His weekly Instagram live workouts set to DnB and grime tunes have been going viral thanks to his infectious energy and use of spoons, bowls, and baking trays in place of expensive gym equipment, and he’s also created special low-intensity workouts for those observing Ramadan.Cory said:
‘At the start of 2020 I was working with Nike and other coaches as part of Project Fearless, a journey preparing people to run the London Marathon. As news broke that things would be changing this year I decided to focus on offering fun indoor workouts that people with no equipment could do in their homes, keeping workouts fun. The spoons workout was picked up by Nike reaching an audience of 715k. I’ve also used books, bags, pots, pans and umbrella’s. Next up is toasters and the fridge.’

‘Fitness from time to time can be far too serious. What happened to just enjoying yourself? Doing things that bring you joy? Going for a run or a ride with no set distance, destination or time? Remember exercise is just play with a little bit of focus.’

‘Fitness has changed everything for me, before this I can honestly say I wasn’t living my best life, or showing people the best version of myself. Fitness has giving me peace of mind, free therapy and counsel, my relationship, my friendships, my business, a healthier happier lifestyle and a full passport.’

The podcast
In a bid to get his guests fully relaxed and open, Cory’s new podcast The Tub Hub takes place with both Cory and his guests in the bath while they chat and explore the topic of ‘asking for help’ in all its forms. Cory says ‘the bathtub for me is typically a place of ultimate relaxation and reflection, so I’m hoping my guests will feel the same’.

BiographyCory Wharton-Malcolm is the founder of London’s cult TrackMafia club, host of new Podcast The Tub Hub, one of Nike Running’s Head Coaches, Voice-Over-Artist, fitness facilitator, consultant and all-round creative. In 2018 Cory graced the front cover of Runners World magazine and was heralded for changing the world of running with Track Mafia, a social running club for all. TrackMafia partnered with Patta Running and Nike to release a special edition Nike React Running shoe in 2018, and Cory has partnered with brands such as Apple Watch, ClassPass, and Deep Heat for ad campaigns since.For years Cory has used innovative ways to help build communities through sport and movement. After working in the public sector with local government organisations, authorities and charities, his methods and infectious enthusiasm were noticed and he was asked to be a keynote speaker at The Houses of Parliament and Buckingham Palace.  Cory has hosted events and Q&A’s all over the world with the likes of Paula Radcliffe, Gold Medallist Dina Asher Smith, Mo Farrah, and Charlotte Purdue, as well as hosting and teaching at many London fitness events including the Hackney Weekender with community partners Badu Sports, Tropical Isles, Julie Adenuga and Clara Amfo. A highlight event was being invited to be a guest on a panel hosted by Highsnobiety magazine exploring the relationship between street culture and running. Other highlight moments of Cory’s are working with Michael Dapaah and Ilana Glazer on a Nike Audio guided runs, and hosting a Golf/Football event at Wembley Stadium with Tiger Woods and The Ox.


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