new Product launch ‘hooked’ onto a trend

Email subject: Crochet Bucket Hats – Trend Forecaster Launches Slow-fashion Brand 

Hi xxx

My name is Mary Hillman, I’ve worked as a global fashion trend-forecaster for the last 15 years and have just recently launched my own slow-fashion brand, Agmy Studio 

Crochet hats are set to be a big trend for 2021, continuing from 2020 cottage looks. Luckily you don’t have to pick up a crafting habit to join in! We kept it simple with the versatile bucket shape. Wear relaxed and floppy for a 90s feel or roll up at the front to frame your face for a more vintage vibe.

Our first collection of lifelong hats are produced using only deadstock yarn, minimizing environmental impact. All items are lovingly made by a small team of women in Peru who are passionate about preserving their cultural heritage through textile art. 

We are all about empowering women, from the artisans in Peru who make our product to the people that wear them. For me it’s about finding Joy in what you wear, which for agmy comes from playful use of colour. Celebrating fun and refreshing accessories. My pieces are investment styles ranging from £160 to approx £220. Our ethos is to find what you love and invest. For Agmy it’s about creating future vintage, something to treasure and pass on. If you love it will last a lifetime. For our next collection we are working on widening our prices as it’s important to us to make our sustainable collection accessible to as many people as possible. 

I’d love to know if my brand would be of interest to feature and can send over more info or images if needed. 

Many thanks,


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