Product Pitch Hooked Onto A trend

Email subject: Wear the Viral Trend: A Negroni…Sbagliato with Prosecco in it

Hi Elle

Thanks to Emma D’Arcy, the internet can’t get enough of a ‘Negroni…sbagliato, with prosecco in it’, and Novel Mart is the clothing brand that lets you wear the latest drink obsession.

Novel Mart is a unisex clothing brand that celebrates food and drink in a tongue-in-cheek manner, and they have the apparel versions of the viral cocktail’s components.

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  • Novel Mart offers caps, hoodies, sweatshirts and tees all emblazoned with ‘Negroni’ ‘Sbagliato’ and ‘Prosecco’ as well as other cult food and drink names.
  • All pieces are available in a variety of colourways with each piece offering a minimum of four colours as standard, with some key styles up to six.
  • Pricing starts from £25 for their kid’s t-shirts and goes up to £90 for their Negroni denim jacket.
  • Novel Mart also keeps sustainability in mind, with each clothing piece being made to order, dramatically reducing wastage.

I’d love to know if you have any fashion or trend pieces coming up that Novel Mart could fit into?

If you need any more information, imagery or samples please let me know and I can arrange this for you. Here is a link to a Dropbox of additional imagery.

Thanks so much 


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