fbpx

Seasonal Product Pitch

Email subject: Trend – Wear your favourite food & drink this summer – swimwear, towels, caps

Hi Dusty

We’ve just started looking after the PR for Novel Mart, a playful indie clothing brand blending together fashion and food.

After launching in 2021 (and making over 250k in their first year), founder Lucas was astonished at the rapid success of the brand, which has quickly gathered a cult following of foodie fans including celebs like Ella Ayre and the Made in Chelsea cast.  

The range is the perfect summer holiday attire, from comfy-soft airport hoodies to fun swimwear, caps and beach towels emblazoned with your favourite cult tipples and foods, instantly putting you into OOO mode.

Image
  • The brand’s hero slogans include favourites ‘Spritz’, ‘Cacio E Pepe’, ‘Croissant’ ‘Negroni’ and ‘Rosé’ among other delights. 
  • All pieces are available in a variety of colourways with each premium cotton Novel Mart piece offering a minimum of four colours as standard, with some key styles up to six.
  • Novel Mart drops a new tongue-in-cheek collection every month which is sure to include fan favourites. Coming up this summer; Mexican and hot sauce collections will be spicing things up, along with a delicious new Olive Oil collection.
  • Pricing starts from £25 and goes up to £60, with varying clothing sizes available ranging from S-5XL.
  • Novel Mart also keeps sustainability in mind, with each clothing piece being made to order, dramatically reducing wastage. 

I would love to know if you have any summer clothing or trend pieces coming up that Novel Mart could fit into?

Please do get in contact to discuss press samples or any additional information and imagery. I’ve also attached a full press release and you can access a Dropbox of press images here

Thanks so much 
Alana

Leave a Comment

Your email address will not be published. Required fields are marked *

WHAT IS INCLUDED IN TIER THREE?

Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.

Payment:

Charged Quarterly: £150 per month 

Charged annually: £1,620

 

WHAT IS INCLUDED IN TIER TWO?

This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Payment:
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)

WHAT IS INCLUDED IN TIER ONE?

DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

Need help?

 

*Our team are here to help!

Submit a journalist request

Simply fill out this form to post your requests directly to our members.