Lucy Sambrook

Seasonal Product Pitch

Email subject: Pimp your picnic: Tom Savano Cocktails & Bodega Bay Hard Seltzer Hi Francesca,  Now that the summer has arrived, picnics and alfresco get-togethers are firmly back on everyone’s minds.  We wanted to drop you a note on an incredible luxury bottled cocktail brand Tom Savano and naturally-flavoured, sustainable hard seltzer Bodega Bay which would make a welcome addition to …

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Opinion (can be adapted for more evergreen opinion) – specific pitch for one publication

Example of this type of article: https://www.independent.co.uk/author/victoria-richards  Email subject: TIMELY opinion piece: SUM UP THE ARGUMENT HERE Hi X, I hope you’re doing well? On the back of the news of X, I would like to write an opinion piece on SUM UP THE ARGUMENT HERE In the piece I would address the below points:  …

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First Person – Specific Pitch for One Publication

Examples of this type of article: https://metro.co.uk/author/jess-austin/ https://gal-dem.com/category/first-person/ Email subject: ‘STRONGEST LINE FROM THE PIECE’ – Pitch for ‘name of series’/evergreen piece Hi X, I hope you’re doing well? I wanted to pitch a piece for X series/on X issue. DESCRIBE OVERALL ARGUMENT HERE  HERE IS AN ANECDOTE THAT WILL BE MENTIONED IN THE PIECE …

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Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

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