Pitch Template

Highlighting a trend in your industry

Email subject line: Fitness trend: The Rise of Virtual Running Coaches Hi (name) Gyms may be about to re-open, but in their absence during lockdown virtual running coaches have taken the lead and exploded in popularity, with people spending around 70% more time with an in-app coach in their ear.  South London based coach Cory aka@BitBeefy has gained a cult fanclub of runners …

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expert tips hooked onto something topical  

Email subject line: Expert Tips On Running During A Heatwave From Nike Coach Hi Jane​ With a heatwave fast approaching, I wondered if you’d be interested in some tips and advice on running/exercising during hot weather from South London’s Coach Cory Wharton-Malcolm, founder of Track Mafia and Nike’s running app coach (aka @bitbeefy).Cory Said ‘I love running during a heatwave as it gives me the chance to train my body …

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Venue Launching

Email subject line: New London Rooftop Bar Launches with Bottomless Fondue Hi (name) I hope you’re well? I’m looking after the PR for a brand new open-air rooftop bar in London Bridge, launching next Tuesday 8th December just in time for the festive season. Expect DJs, hot cocktails, spectacular views of the Shard and bottomless fondue! The owners are also available for interviews around launching a new …

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Launching a festive ‘special’ to get christmas press coverage

Email subject: The Breakfast Club Launch New Xmas MenuHi (name) The Breakfast Club have just announced their winter menu designed to raise some Christmas spirit and it is festive as HELL. Please let me know if you can feature this at all? You can view the mouth-watering gallery here: (insert Dropbox link). Available throughout December in all 12 …

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new Product launch ‘hooked’ onto a trend

Email subject: Crochet Bucket Hats – Trend Forecaster Launches Slow-fashion Brand  Hi xxx My name is Mary Hillman, I’ve worked as a global fashion trend-forecaster for the last 15 years and have just recently launched my own slow-fashion brand, Agmy Studio  Crochet hats are set to be a big trend for 2021, continuing from 2020 cottage looks. Luckily you …

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Everything in Tier 1 and 2 PLUS:
A thirty-minute 1-2-1 PR coaching session with Lucy every month to keep you motivated, help you plan and reach your goals, and define which press contacts and opportunities are right for you.


Charged Quarterly: £150 per month 

Charged annually: £1,620



This tier includes everything that can be found in Tier One PLUS:
Tier 2 includes access to a database of invaluable top press contacts to access at your fingertips, with new updated contacts added every three months. Short on time? This is the tier for you
A monthly zoom accountability session to work on your PR progress alongside other members and Lucy. Have your camera on and ask a question to Lucy and the group for feedback, or come along and say hi, turn your camera off and put your head down to get on with some work.
Buddy system – get paired with another PR for the People member every quarter to hold each other accountable and provide support.
Tier 2 is charged quarterly (every three months). We are a rolling membership which means your membership will be set to auto renew at the end of your billing period.
Quarterly: £55 per month (charged every three months).
Annually: £594 (saving £60 for the year!)


DIY PR course – learn how to do your own PR from scratch

Weekly newsletter with motivation, inspiration and press trends to pitch around from Lucy and Toya

Supportive Facebook community for networking with journalists and other members, journo requests and Monday motivation threads
Downloadable resources – press release and pitch templates, key dates calendar and planning tools 
Pitching clinic live Q&A with Lucy twice a month (a journalist and PR with over 10 years in the industry!)
1x monthly zoom session with a top journalist where you can find out exactly what they’re looking for, and even pitch your business directly to them
1x monthly zoom workshop with an expert guest (from podcasting to public speaking or social media) to help you grow your business and profile
Monthly members social zoom/after work drinks
Payment options:
£25 monthly
£140 bi-annually
£270 annually

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