Email subject: Wear the Viral Trend: A Negroni…Sbagliato with Prosecco in it Hi Elle Thanks to Emma D’Arcy, the internet can’t get enough of a ‘Negroni…sbagliato, with prosecco in it’, and Novel Mart is the clothing brand that lets you wear the latest drink obsession. Novel Mart is a unisex clothing brand that celebrates food and drink in a tongue-in-cheek manner, and they

Email subject: Trend – Wear your favourite food & drink this summer – swimwear, towels, caps Hi Dusty We’ve just started looking after the PR for Novel Mart, a playful indie clothing brand blending together fashion and food. After launching in 2021 (and making over 250k in their first year), founder Lucas was astonished at the rapid success of the brand, which

Meet the Indie Clothing Brand Stirring Fashion’s Appetite for Cult Foodie Garms Are fashion and food finally becoming… friends? Back in the noughties, it wasn’t trendy to so much as think about a burger (a la kate Moss) skinny was in. Luckily these days, shouting about your fave food and bevs has become a cool form of self-expression. Launched in

Email subject: Pimp your picnic: Tom Savano Cocktails & Bodega Bay Hard Seltzer Hi Francesca,  Now that the summer has arrived, picnics and alfresco get-togethers are firmly back on everyone’s minds.  We wanted to drop you a note on an incredible luxury bottled cocktail brand Tom Savano and naturally-flavoured, sustainable hard seltzer Bodega Bay which would make a welcome addition to any picnic hamper this summer

Example of this type of article: https://www.independent.co.uk/author/victoria-richards  Email subject: TIMELY opinion piece: SUM UP THE ARGUMENT HERE Hi X, I hope you’re doing well? On the back of the news of X, I would like to write an opinion piece on SUM UP THE ARGUMENT HERE In the piece I would address the below points:  X X X X I

Examples of this type of article: https://metro.co.uk/author/jess-austin/ https://gal-dem.com/category/first-person/ Email subject: ‘STRONGEST LINE FROM THE PIECE’ – Pitch for ‘name of series’/evergreen piece Hi X, I hope you’re doing well? I wanted to pitch a piece for X series/on X issue. DESCRIBE OVERALL ARGUMENT HERE  HERE IS AN ANECDOTE THAT WILL BE MENTIONED IN THE PIECE AND THIS IS HOW I

Email subject line: How I came back from Olympic Rejection Hi Victoria  My name is Jordan Thomas,  and I am a World Karate Champion. I’m getting in touch with regards to me being so close to the Olympics and the affects it has had by not making it. I wanted to put this story idea on your radar: Not making the

Email subject: Invite – Virtual Yoga Retreat to Celebrate the Start of Summer Hi (name) We’d love to invite you to come and celebrate the start of summer with an online yoga and eco-wellness retreat on Friday 8th May. Please do let me know if you can feature this in any what’s on roundups, or if you’d like to come

Email subject line: Expert in XYZ available for comment Hi xxx I’m (name), the founder of (insert business name and hyperlink). I’m an (insert profession) with over XYZ years of experience in XYZ (insert any credentials to back you up). I wanted to touch base and let you know that I’m available should you need any expert comments or case

Subject line: Invite to try XYZ To XXX, Hope you’re well and enjoying the sunshine! I wanted to reach out and introduce myself. I’m XXX, founder of XXXX – EXPLAIN ABOUT YOUR BRAND HERE. I love XXX’s profile and their XXX (highlight some specifics so they know it’s personalised). Is XXX open to gifting? I would love to gift them

Email subject line: Fitness trend: The Rise of Virtual Running Coaches Hi (name) Gyms may be about to re-open, but in their absence during lockdown virtual running coaches have taken the lead and exploded in popularity, with people spending around 70% more time with an in-app coach in their ear.  South London based coach Cory aka@BitBeefy has gained a cult fanclub of runners who connected with his dulcet

Email subject line: Expert Tips On Running During A Heatwave From Nike Coach Hi Jane​ With a heatwave fast approaching, I wondered if you’d be interested in some tips and advice on running/exercising during hot weather from South London’s Coach Cory Wharton-Malcolm, founder of Track Mafia and Nike’s running app coach (aka @bitbeefy).Cory Said ‘I love running during a heatwave as it gives me the chance to train my body in coping with different temperatures.

Email subject line: New London Rooftop Bar Launches with Bottomless Fondue Hi (name) I hope you’re well? I’m looking after the PR for a brand new open-air rooftop bar in London Bridge, launching next Tuesday 8th December just in time for the festive season. Expect DJs, hot cocktails, spectacular views of the Shard and bottomless fondue! The owners are also available for interviews around launching a new hospitality venture during the pandemic.

Email subject: The Breakfast Club Launch New Xmas MenuHi (name) The Breakfast Club have just announced their winter menu designed to raise some Christmas spirit and it is festive as HELL. Please let me know if you can feature this at all? You can view the mouth-watering gallery here: (insert Dropbox link). Available throughout December in all 12 of the London cafs and

Email subject: How to use social media more mindfully during lockdown – expert tips Hi (insert name) I hope you’re really well? I’m working with Daisy Morris, the founder of The Selfhood. Daisy is an advocate of using social media mindfully. She believes (a controversial opinion) that during the pandemic, social media (particularly Instagram) has been a positive for many people,

Email subject: Crochet Bucket Hats – Trend Forecaster Launches Slow-fashion Brand  Hi xxx My name is Mary Hillman, I’ve worked as a global fashion trend-forecaster for the last 15 years and have just recently launched my own slow-fashion brand, Agmy Studio  Crochet hats are set to be a big trend for 2021, continuing from 2020 cottage looks. Luckily you don’t have to pick up

Email Subject Line: You need to remove yoga from your workplace wellbeing plan – Expert opinion Email: Hi Sascha, I’m Cheyánne from FidlLeaf, a workplace wellbeing company. With many people heading back to the office, workplace wellbeing is going to be on the minds of employers. Would you be interested in an opinion piece on the following: Why you need to remove